These Four Skincare Trends Will Dominate in 2025

These Four Skincare Trends Will Dominate in 2025

2024 was a pretty low-key year for skincare trends. Sure, there was the obsession with primers and the popularity of at-home skincare devices, but overall, nothing major changed in the skincare and beauty treatment world, and it was business as usual. Now that’s going to be different in 2025. This will be the year of a major shift in how we treat and talk about our faces and bodies.

Overfilled Faces

While 2024 wasn’t great for injectables in general (it was the year of Notox, after all), it was particularly bad for fillers, with “filler migration” and “dissolving fillers” dominating TikTok. That being said, I don’t think fillers themselves are outdated — but the pillow face look that’s been trending on IG for years certainly is. Plastic surgeon David Shafer, MD’s take: “If it’s obvious that the patient used fillers, then the work is bad,” he says. "In 2025, moderation in facial aesthetics will be the focus, moving away from extreme or overly dramatic changes." It's (finally) the end of an era — thank god.

Skincare Overconsumption

The first thing to say is that no one — needs a 12-step skincare routine with all kinds of toners, serums, essences, creams, masks and trendy at-home treatments.

"People are craving simplification in their skincare," says dermatologist Heather Rogers, MD. "People are becoming more selective in the products they use, choosing products that will meet their needs over the long term rather than just buying the latest fad — and their skin is healthier for it," she says. Stick to the basics — cleanser, treatment serum, moisturizer, sunscreen — and if you want to use a few extras, fine, but know that they're not necessary for great skin. Dr. Rogers says there's absolutely no room for a tallow moisturizer or DIY sunscreen in anyone's skincare repertoire when we're talking about skincare routines.

Overmarketing Skincare Products

Good skincare habits are key to glowing, healthy skin — but skincare alone will never give you a Lindsay Lohan-like glow. “The days of over-marketing skincare as the sole solution to eternally youthful skin are over, and celebrities and surgeons are becoming more transparent about the fact that most visually perfect faces rely on multiple professional treatments—not just skincare products—to maintain their looks,” says Dr. Schaeffer. There are Botox and fillers, sure, but many A-listers use biostimulators, energy-based devices, metabolic optimization, strategic procedures like Renuvion plasma skin tightening, and surgeries like facelifts. ” Which also brings us to…

Plastic surgery transparency

This will be the year everyone gets really informed about plastic surgery. A lot of this has to do with the above (consumers are too savvy to be fooled into thinking they can change their faces with skincare alone), but it’s also about beauty and makeup, where nothing is really off-limits anymore. We’ve all gotten used to talking about our personal experiences with non-invasive “tweaks” like injectables and lasers, and the next iteration is talking honestly about plastic surgery — especially on social media. Basically, BrowTox went away, so the upper eyelids can run.

Collagen banking

As people become more proactive about their skin health and dealing with the signs of aging, collagen banking will become a more mainstream practice

Collagen is the darling of the beauty world, says Dr. Shafer. For the uninitiated, collagen is the protein responsible for skin elasticity and youthfulness, and it naturally declines starting in our mid-twenties, Dr. Shafer explains, but advances in regenerative medicine will allow individuals to bank their own collagen, storing it for later treatments.

Collagen banking treatments—like Morpheus8, Emface, and certain lasers—will also continue to gain popularity. The idea is that you’re doing these collagen-stimulating treatments now to set yourself up for better skin in the future. “It’s more of a shift toward prioritizing skin longevity over skin aging,” Dr. Rogers explains.

Collagen banking also works with topical skincare. Peptides—a tried-and-true collagen stimulator—will continue to be one of the most popular skincare ingredients in 2025.

Salmon Sperm Skincare

Get familiar with PDRN. “This will be the year of polydeoxyribonucleotides (PDRNs) extracted from salmon DNA,” says dermatologist David Kim, MD. Rejuran is one brand to watch. They have a proprietary injectable containing PDRN that everyone in Korea can use to improve skin elasticity and hydration, as well as smooth wrinkles and fine lines. They also have skincare with the ingredient that works wonders. “I’ve been using their ampoules, moisturizers, and masks,” says Dr. Kim.

Advanced Body Care

We’ve seen a growing interest in body care over the past few months, but it’s going to boom in the new year. 2025 will be the year that the public prioritizes body care as much as skin care—thanks in large part to a handful of new female-run brands that are reimagining the category. Think: ultra-chic packaging, nourishing botanical formulas, and delicious scents—all of which make bath time feel like the highlight of the day. Cyklar and Gente Beauty both made an appearance in Hailey Bieber’s gift guide, and SIDIA is a must-have in every beauty editor’s bathroom.